In the days before e-learning tools like learning management systems were being used everywhere, people who wanted to create instructional material for academic and/or financial purposes, did so on paper. And this paper-based learning material was subject to the whims and profits of the publishing industry.
Nowadays, of course, publishing continues to be a big and elaborate industry. And the idea of developing and selling instructional material is still compelling for many people with skill and knowledge in a particular field.
But the traditional, paper-based method of creating and delivering instructional material continues to be difficult for all involved–and expensive.
In the past two decades, textbook prices have grown 2-to-1 compared to inflation, according to a report by the Government Accountability Office. Textbook prices have gotten out of control. And it’s not hard to see the impact of this trend on university students. The outlandish fees of textbooks are enough to prevent learners paying their own way through college from signing up for courses which require them to buy a textbook that costs hundreds of dollars.
After all of these factors are taken into account, it’s clear that the professional life of a paper-based instructional material author is neither a promising nor an easy one.
That is why an increasing number of subject matter experts are taking their learning content online. Learning management systems (LMSs) and other elearning systems allow course developers a full range of tools as well as absolute power over their learning material.
Some of these tools are podcast recording, video, animation, screen and audio recording, and simple migration tools. Web 2.0 tools are also a great option for allowing students to discuss, collaborate, and share information.
E-learning creation is very unlike textbook content creation. When you create learning material using a known elearning platform, you maintain full copyright and power over its fate. You can choose to alter it at any time, or delete it. You can also choose to syndicate it, meaning you allow other relevant web publishers to feature it on their websites. Doing so gets your product out there on the market, expands your market, and oftentimes greatly expands your revenue.
Of course, preparing and gathering learning content still requires time and patience. Just like preparing a semester’s worth of lesson plans, the content doesn’t fly directly from an expert’s head onto his or her computer. But the actual transferal of your e-learning content onto an online course format should be easy and fun. Additionally, some learning management systems allow you to use exciting and innovative tools to create your course content, free of charge.
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Anthony Philipps
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